Fonic is a sound design studio based in Shoreditch, London specialising in full sound post production service for documentaries, commercials, TV, animations, drama, radio, feature films, gaming and online media.

This project was to redesign their brand from the ground up and suggest a new direction that would not only complement their values but also exemplify the crafted nature of their work.

The final execution was a series of marks based on the anechoic foam, one of the distinctive features to their studio's interior.

Anechoic foam is used to reduce and eliminate the echo and improve the overall acoustics.

Using the same grid system as the primary brand mark.